Link in Bio
How to Make a Music Links Page in 2026
A music links page is the one URL that holds everything together — your sound, your shows, your socials, your booking contact. Here's how to build one that actually works for your career.
By Sophie · · 11 min read
The music links page — sometimes called a link in bio, a music landing page, or a smart link — is the most important single piece of digital infrastructure a music artist can have. It's the URL that lives in your Instagram bio, in the signature of every email you send, at the bottom of every promo package, and on every digital press release. It's where every person who encounters your name online ends up — so it needs to do a lot of work, fast.
In 2026, most artists still approach this badly. They use a generic link-in-bio tool, paste in five social URLs, and call it done. The result is a page that communicates nothing meaningful about them as an artist, offers no clear next action for a promoter or journalist who lands on it, and creates the impression of an artist who isn't quite serious. This guide is about doing it properly.
- 1 URL
- Is all you should ever share — your music links page
- 78%
- Of music industry professionals use a link-in-bio to evaluate artists
- < 5s
- Time to make a first impression on mobile
- 6×
- More booking enquiries from pages with structured forms vs. email links
What a Music Links Page Is (and Isn't)
A music links page is not a list of your social media profiles. Social links are part of it, but they're the lowest-priority element — not the main event. A proper music links page is a complete professional hub that serves several different visitor types at once:
| Visitor Type | What They Want | What Your Page Should Show Them |
|---|
| Casual fan / new listener | Music to listen to | Music widget with your latest release + streaming links |
| Club promoter | DJ demos, past gigs, booking contact | Music player, events history, booking form |
| Festival programmer | Full profile: bio, photos, past bookings | Professional bio, press kit, event list |
| Music journalist / blogger | High-res photos, bio, press quotes | Press kit section with download links |
| Label A&R | Sound, releases, momentum | Music widget, SoundCloud, Spotify, release history |
| Venue manager | Technical requirements | Link to technical rider |
The 7 Elements of a Professional Music Links Page
1. Your Visual Identity
Before anything else loads, a visitor should be able to tell what kind of artist you are from the visual identity of the page. Background image, colour palette, typography, and profile photo should collectively communicate your sound. A techno DJ's page and a commercial pop producer's page should look fundamentally different — not because one is "better," but because the visual language signals genre, mood, and audience.
2. Music Widget
The music section should be the first or second element a visitor encounters after the above-fold header. It needs to be visual — artwork, title, release date — not a list of text links. Each platform (Spotify, Apple Music, SoundCloud, Beatport, Bandcamp) should be represented with its icon and colours. bass.fan's music widget does this automatically: you add a release and it generates a formatted card with all platform links in one visual block.
3. Events / Shows
Upcoming shows, listed with date, venue, city, and ticket link. Past shows, archived and visible as a credibility record. This section is critical for DJs because it answers the question every promoter has before they reach out: "Is this artist actually working right now?"
4. Booking Form or Button
Accessible within the first scroll on mobile. Not a mailto: link. A structured form that captures at minimum: event type, proposed date, venue, and budget range. This single element is the difference between a music page that generates bookings and one that doesn't.
5. Press Kit
Press photos, bios in different lengths, press quotes. Available to download without an email request. If a journalist or programmer has to ask you to send materials, you've created friction that costs you coverage.
6. Social Links
Instagram, TikTok, SoundCloud, Spotify, YouTube, X. These are important but secondary — they go below the fold, in a clean icon row or consolidated section. Their purpose is to route curious visitors toward your social channels; the main action should always be listening to music or getting in touch.
7. Contact / About
A brief professional summary and, for artists represented by management, the management contact details. Booking enquiries should go through the booking form; management enquiries should have a direct email. These are different contact paths for different people.
Choosing the Right Tool to Build It
The platform you choose determines what you can build. Here's how the main categories compare for music artists specifically:
| Tool Type | Examples | Music Widget | Booking Form | Press Kit | Events | Best For |
|---|
| General link-in-bio | Linktree, Beacons, Later | ✗ Text buttons only | ✗ None | ✗ None | ✗ None | Total beginners only |
| Creator platform | Komi, Milkshake, Taplink | ✗ Basic embeds | ✗ None | ✗ None | ✗ None | Social-first creators |
| Website builder | Squarespace, Wix, Webflow | ✗ Manual embeds | ✗ No booking workflow | ✗ Manual | ✗ Manual | Design-led portfolios |
| Music-specific (bass.fan) | bass.fan | ✓ Full widget | ✓ Full workflow | ✓ Built in | ✓ Built in | Working music professionals |
Step-by-Step: Building Your Music Links Page on bass.fan
- Create your account at bass.fan — choose a username that matches your artist name everywhere else
- Upload a profile photo — minimum 800×800px, clearly lit, current
- Set a background image — your latest release artwork, a strong live photo, or a branded graphic
- Write your bio — a one-liner for the header, a longer version for the press kit
- Add your music — link to your latest release or DJ mix; the platform builds the widget automatically with all streaming platform links
- List your upcoming events — add every confirmed show with date, venue, city, and ticket link
- Set up your booking form — add the standard fields plus any custom questions specific to your type of booking
- Build your press kit — upload high-res photos, paste in your bio lengths, add any press quotes
- Add your social links — Instagram, SoundCloud, Spotify, Beatport, etc. in order of priority
- Publish and share — your URL (bass.fan/yourname) is now the one link that does everything
Design Tips for a Strong Music Links Page
- Dark backgrounds outperform light for most electronic music genres — they read as more professional and align with the aesthetic of the industry
- Use your release artwork as the background image — it creates immediate visual context about your current sound and keeps the page feeling fresh when you update it
- Limit your colour palette — the "glass field" aesthetic (translucent content panels over a dark image) is the most common on professional DJ profiles for good reason: it's legible, sophisticated, and genre-appropriate
- Make the booking button visible without scrolling on mobile — if it requires a scroll, you're losing promoters
- One font family maximum — mixing fonts signals amateur design. One typeface, two weights (regular and bold), is all you need
Keeping Your Music Links Page Current
The most common way a music links page fails is not in how it's built — it's in how (or whether) it's maintained. A page last updated six months ago tells a very different story to a promoter than one updated this week.
| Update Trigger | What to Update | Time Required |
|---|
| New music release | Music widget — add new release as primary | 5 minutes |
| New show confirmed | Events — add date, venue, city, ticket link | 3 minutes |
| Show passes | Events — remove from upcoming (or auto-archived) | Automatic on bass.fan |
| New press coverage | Press kit — add quote or coverage link | 5 minutes |
| New photos from show | Press kit / gallery — upload 3–5 selects | 10 minutes |
| Profile photo update | Replace profile image | 2 minutes |
| Quarterly audit | Check all links work, update bio if needed | 20 minutes |
Frequently Asked Questions
Can I use my music links page as my artist website too?
Yes — a well-built music links page on bass.fan functions as a complete artist website. It has its own URL (bass.fan/yourname), is indexed by search engines, has all the professional sections a website would have, and is specifically optimised for the music industry. For most DJs and producers, it's the more practical choice over a custom website because it's faster to set up, actively maintained with industry-specific features, and costs far less.
Should I use my real name or artist name for my music links page URL?
Use your artist name — the name you perform under and that appears on your music releases. If your artist name and real name are the same, there's no question. If they're different, always use the artist name. Consistency across all platforms (Instagram handle, SoundCloud URL, music links page URL) creates stronger name recognition.
How do I handle multiple types of music on one links page?
If you produce in multiple genres or do different things under different names, it's usually better to have separate pages. If you have one artist identity that covers range (e.g. you DJ techno but release house productions), you can handle this on one page by curating carefully: feature the most recent / most prominent work, and use your bio to contextualise the range.
What's the difference between a music links page and a smart link?
A "smart link" usually refers to a tool like Linkfire or Songlink/Odesli — a single URL that detects the visitor's country and directs them to the right regional streaming platform for a specific release. These are useful for distributing individual releases. A music links page is a comprehensive profile that goes far beyond a release link — it's your full professional hub. You use smart links to promote specific releases; you use a music links page to represent your entire career.
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