Bookings
How to Make an Event Page for Your DJ Shows in 2026
An event page is more than a Facebook post with a date and venue. Here's how to create event listings that attract audiences, impress promoters, and build your gigging profile over time.
By Sophie · · 13 min read
Every DJ gig you play is an opportunity to build credibility, attract new fans, and signal to the next tier of promoter that you're worth booking. But only if the event is documented properly — on a page that reflects the professionalism of the gig, captures any media from the night, and stays on your record long after the show has passed.
In 2026, DJs have more options than ever for creating event pages. Facebook Events still has reach, but it's no longer the default. Resident Advisor is the standard for electronic music. Dice, Eventbrite, and platform-specific tools all have their place. And for DJs who manage their own presence, a central event listing on your own profile — linked from everywhere else — is the anchor that ties it all together.
- 68%
- Of club promoters check an artist's event history before booking
- 2.4×
- More credibility from profiles with documented past events
- 83%
- Of gig attendees find events via mobile
- 5+
- Platforms where a serious event should be listed
The Two Types of Event Pages
Before choosing tools, it's worth distinguishing between the two different things people mean when they say "event page":
- The promotional event page — the page that sells tickets and drives attendance. This lives on Resident Advisor, Dice, Eventbrite, Facebook, or the venue's own site. Its purpose is to move tickets and attract walk-in attendees.
- The artist event listing — the entry on your own profile or website that documents the show as part of your gigging history. Its purpose is to demonstrate activity and credibility to promoters, agents, and press who are researching you.
A serious working DJ needs both. The promotional page converts attendees; the profile listing builds your professional record. The two should be linked to each other — your profile event listing should link to the ticket page, and the ticket page (where possible) should link back to your artist profile.
The Anatomy of a Good Event Page
Whether you're building a promotional event page or an artist event listing, the same core information needs to be present and correctly formatted. Here's the complete field breakdown:
| Field | Promotional Page | Artist Listing | Notes |
|---|
| Event/Night Name | Required | Required | The name of the party, not just the venue |
| Date & Time | Required | Required | Include doors open time on promotional pages |
| Venue Name | Required | Required | Full venue name, spelled correctly |
| City & Country | Required | Required | Country for international dates |
| Ticket Link | Required | Recommended | Deep link directly to tickets, not venue homepage |
| Ticket Price | Required | Optional | Or "free entry" if applicable |
| Event Description | Required | Optional | 100–300 words for promotional, brief for artist listing |
| Lineup | Required | Optional | Name all acts; your slot time if known |
| Event Artwork | Required | Recommended | 1:1 square or 16:9 landscape, minimum 1080px |
| Sold Out Flag | Recommended | Recommended | Shows demand — leave sold-out events visible |
| Genre Tags | Recommended | Optional | Helps discovery on RA, Dice, Eventbrite |
| Post-event recap | Optional | Recommended | Photo gallery, recording link after the show |
Platform-by-Platform: Where to List Your Events
Resident Advisor (RA)
Resident Advisor is the industry-standard platform for electronic music event listings globally. If you play club nights, festivals, or underground events, RA is non-negotiable — it's where booking agents, music journalists, and serious fans go to discover and track events. To be listed on RA as an artist, you need an RA artist profile (free, applied for via their site). Events are submitted by the promoter or venue, not the artist, so you'll need whoever is booking you to list the event.
Dice
Dice has grown rapidly to become one of the primary ticketing platforms for independent electronic music events in the UK, Europe, and the US. Its UX is excellent for mobile discovery — events surface prominently to users who are geographically nearby. For DJs who run their own events or work closely with promoters, getting events on Dice drives attendance meaningfully. Dice also has an artist profile system where upcoming gigs appear automatically when you're tagged.
Eventbrite
Eventbrite is the broadest event platform — used for everything from corporate conferences to illegal raves. It has strong SEO, wide audience reach, and robust ticketing tools including reserved seating, discounts, and affiliate tracking. For DJs, it's most useful for self-promoted events where you need a standalone ticketing page with Stripe/PayPal integration. Its discovery value for music specifically is lower than RA or Dice, but its tooling is excellent.
Facebook Events
Facebook Events still have genuine reach, particularly for 30+ audiences and regional club scenes outside major cities. Creating a Facebook Event is free, the share mechanism is strong within existing fan communities, and integration with Facebook Ads lets you run targeted event promotions. For underground or younger-audience events, Facebook has become less relevant — but it's still worth creating an event there for cross-posting even if your primary listing is on RA or Dice.
Your Own Artist Profile (bass.fan)
Regardless of where your promotional pages live, every event you play should be listed on your own artist profile. This is your permanent record — promoters who research you will see it, press who cover you will reference it, and over time it becomes one of the most powerful signals of professional activity available to anyone looking at your page.
How to Create Your Event Listing on bass.fan
- Go to your bass.fan dashboard and click Events in the left sidebar
- Click Add Event in the top right corner
- Fill in the event name, date, time, venue name, city, and country
- Add a ticket URL — link directly to the ticket page, not the venue homepage
- Upload event artwork if you have it (1:1 or 16:9, minimum 1000px)
- Mark as Sold Out if applicable — this displays a badge and increases credibility
- Click Save — the event appears on your public profile immediately
- After the show: add a photo recap if you have images, and the event stays in your permanent history
Creating the Promotional Event Page
If you're the promoter (or working closely with one), you'll need to create the public-facing event page that drives ticket sales. Here's the step-by-step for a standalone event page on a platform like Eventbrite or Dice:
Event Artwork Specifications
| Platform | Recommended Size | Format | Notes |
|---|
| Resident Advisor | 1000×750px (4:3) | JPG/PNG | Wider format; text legibility key |
| Dice | 1000×1000px (1:1) | JPG/PNG | Square format; appears small in listings |
| Eventbrite | 2160×1080px (2:1) | JPG/PNG | Header image; very wide format |
| Facebook Events | 1920×1005px (1.91:1) | JPG/PNG | Will be cropped on mobile — keep key info centred |
| Instagram Story | 1080×1920px (9:16) | JPG/PNG | For promotional posts, not event pages themselves |
| bass.fan listing | 1080×1080px or 1920×1080px | JPG/PNG/WebP | Displayed as thumbnail; keep artist name visible |
Writing the Event Description
Most event descriptions are either too long and boring or too short and uninformative. The right length for a promotional event page is 100–250 words — enough to set the scene, introduce the acts, and give the event a sense of identity, but not so much that mobile readers bail before reaching the ticket button.
- Open with the energy, not the logistics — "Heavy drums and dark melodics in the basement" beats "Join us for an evening of house and techno" every time
- Name all the acts — headline first, then support, in order of billing
- Include the practical details in one line — date, venue, doors time, ticket link
- Mention the venue's character — if it's a legendary room, say so; if it's a new space with a great sound system, mention it
- Add the genre or vibe — helps discovery on platforms that use this for recommendations
After the Event: Documenting Your Gigs
The work isn't done when the event ends. The most professionally-maintained artist profiles treat every show as a content opportunity that extends the value of the gig beyond the night itself.
- Photos — get photos from the night (even phone photos), curate 5–10 good ones, and add them to your event gallery on your artist profile
- Recording — if you recorded the set, upload it to SoundCloud or Mixcloud and link it from your events section
- RA reviews — if RA ran a review or report of the night, save the link and add it to your press kit
- Remove expired ticketing links — update the event listing to remove or replace the ticket link once the show has passed
- Keep past events visible — your past event history is one of your most powerful credibility signals; never delete it
Frequently Asked Questions
Should I create my own Facebook Event even if the promoter already has one?
If the promoter already has a Facebook Event, there's no need to create a duplicate — it divides your audience's attention and can confuse attendees. Instead, share and invite from the promoter's event. The exception is if the promoter hasn't created one and you want to drive attendance from your own following.
What do I do with past events on my profile?
Keep them visible. Your event history is one of the strongest credibility signals available to promoters and agents researching you. A profile with 50 documented past events at credible venues speaks louder than any bio text. bass.fan automatically moves past events into your history section — they remain visible and professional without cluttering the upcoming section.
How far in advance should I list an event?
As soon as the show is confirmed — even if months away. The earlier a listing appears, the more search visibility it builds, and the longer it's available for sharing and discovery. For major events (festivals, headline shows), listing 3–6 months out is standard. For club nights, 2–6 weeks is typical, but there's no harm in listing earlier.
Do I need to use all the event platforms?
You don't need to be on all of them, but you should be wherever your audience is. For electronic music artists: Resident Advisor is essential. Dice is important if you play in the UK, Europe, or major US cities. Facebook is worth doing for the share mechanism. Your own artist profile listing is always necessary regardless of what else you do.
Claim your BassFan profile