Link in Bio
How to Make an Artist Link Page That Actually Works
An artist link page is more than a list of URLs. Here's how to build one that converts visitors into fans, booking enquiries into gigs, and clicks into streams.
By Maxime · · 10 min read
The term "link page" undersells what this single URL can do for your music career. Done right, it's a 24/7 working representation of who you are as an artist — it generates booking enquiries while you sleep, converts new listeners while you're on stage, and provides journalists and industry professionals with everything they need while you're in the studio.
Done wrong — which is how most artists do it — it's a generic list of links in a purple Linktree template that communicates nothing and converts nobody.
The Five Things Most Artist Link Pages Get Wrong
- They prioritise the wrong things: social media links at the top, music buried below
- They use generic design with no visual identity or brand differentiation
- They have no booking contact mechanism beyond a generic email address
- They're rarely updated — shows from last year, old releases featured prominently
- They treat all links as equal when some (music, bookings) are far more important than others
The Anatomy of an Artist Link Page That Works
Lead With Identity
The first thing any visitor sees should be your visual identity: a strong profile photo or artwork, your name in clear, confident type, and a background aesthetic that communicates your sound and genre. This happens in the first half-second. Everything else — the content, the links, the text — comes after the visual impression has already been made.
Music First, Always
Your latest release or most representative mix should be the first piece of content below your name and photo. It should be presented as a proper music widget — with artwork visible, your name and track title, and direct links to every streaming platform. Not a button that says "Listen on Spotify." A visual widget that looks like a record and makes listening feel like the natural next step.
Active Events Signal That You're Working
Two or three upcoming shows listed prominently communicate "this DJ is active and in demand" without a single word of marketing copy. A booking agent seeing multiple upcoming dates at credible venues understands immediately that other promoters rate you. Keep this section updated obsessively.
A Booking Form That Captures Real Enquiries
Your booking form is the most commercially important element of your link page. It should capture: enquirer name and company, event type (club night, festival, private event, corporate), date, venue, expected capacity, and budget range. Every field matters — if you miss the budget field, you'll spend time on enquiries that were never viable.
Social Links Below the Fold
Instagram, TikTok, Twitter, YouTube, SoundCloud — all of these should be on your link page. But they should be below your music and booking content. Fans will find them. Industry professionals aren't coming to your link page to follow you on Instagram — they're coming to assess whether to book you.
Platform Options for Your Artist Link Page
You have several options for building your artist link page. Here's how the main choices compare for music artists:
Purpose-built for music artists and DJs — every feature you need, nothing you don't.
Pros
- Music industry-specific features: music widgets, event listings, booking management, press kit, rider
- Live mobile preview editor — see exactly how your page looks on a phone as you build
- Booking workflow from enquiry to signed contract to paid deposit in one platform
- Keeps updating: add shows, releases, and press kit updates in seconds
Cons
- Designed for music industry — less useful for creators in other categories
The most recognised name in link-in-bio. Simple, quick, and limited.
Pros
- Fastest setup of any option — live in under five minutes
- Universally recognised — no explanation needed
- Free tier available
Cons
- No music-specific widgets
- No booking system or enquiry management
- Identical design to millions of other pages — zero differentiation
- Limited customisation on free and basic paid tiers
Measuring What Works
Once your link page is live, treat it as a living asset that you optimise over time. Track which elements get the most clicks — is your Spotify link performing better than Beatport? Are people clicking the booking form? Are ticket links on your event listings getting used?
Use these insights to decide what to feature most prominently. If your booking form is generating a lot of enquiries, put it higher. If a particular event is getting a lot of ticket clicks, feature it more prominently.
Frequently Asked Questions
What is an artist link page?
An artist link page is a single-page mobile-optimised profile that lives at one URL — usually in your social media bio — and serves as the hub for everything important about you: your music, upcoming shows, booking contact, press materials, and social links. It replaces the need to choose just one link to share on Instagram, TikTok, or Twitter.
How is an artist link page different from a full website?
A link page is a single page, optimised for mobile, designed to be scanned quickly. A full website is multi-page, more suited to desktop, and contains more depth. For most working DJs and artists, a well-built artist link page covers 90% of what a full website does at a fraction of the cost and setup time.
How many links should I put on my artist link page?
Fewer than you think. The most common mistake is adding every possible link and overwhelming visitors. Focus on: one music action (latest release or mix), one live action (upcoming events or booking form), one press action (press kit or bio). Social links can sit at the bottom as secondary.
Can I take bookings directly through my artist link page?
Yes, on bass.fan. The booking form is embedded directly in your profile. A promoter clicks "Book," fills in their event details, and the enquiry lands in your inbox with all the information structured and ready to act on — no email required.
What's the best photo to use on an artist link page?
A high-quality live performance shot or a professionally shot portrait with good lighting. Avoid selfies, low-resolution images, or photos where your face isn't clearly visible. The photo is the first thing people see — it should communicate your genre, energy, and level of professionalism instantly.
Should I use my real name or DJ name on my artist link page?
Use the name you perform and release music under — your stage name. That's what fans and industry contacts search for. Your real name can appear in your bio, but your URL, title, and visual branding should all use your performance name consistently.
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