Agencies
Music Agency Website Maker: How to Build a Professional Booking Agency Site
A booking agency website needs to showcase your roster, handle enquiries, and position your agency as a credible partner. Here's how to build one that actually works.
By Maxime · · 12 min read
A music booking agency website serves a fundamentally different purpose from an individual artist's profile. It needs to present multiple artists across different genres and career levels, communicate the agency's own identity, provide a clear pathway for venues and promoters to enquire about any artist on the roster, and project the credibility that justifies an artist choosing to sign with you.
Getting this right is genuinely difficult — and most agency websites fail at at least one of these goals. Here's how to build one that doesn't.
- < 10s
- Time a promoter spends deciding whether to enquire about an artist
- 3x
- More likely to get serious enquiries with artist-specific booking forms
- £30K+
- Cost of a bespoke custom agency website (vs. bass.fan)
- 1 day
- Time to set up a full agency profile on bass.fan
What a Music Agency Website Must Do
- Present the full roster clearly, with easy browsing by genre, market, or availability
- Give each artist a dedicated page with bio, music, upcoming events, press kit, and a booking enquiry form
- Communicate the agency's brand, values, specialisms, and markets
- Route booking enquiries to the right person efficiently — by artist, by market, or by event type
- Make it easy for artists to choose to sign with the agency — the website is your pitch to artists too
- Project credibility to both artists and industry contacts
The Core Challenge: Multi-Artist Management
The fundamental problem that makes agency websites harder than artist profiles is scale: you're presenting not one artist but potentially dozens, each with their own visual identity, music, events, and press materials. Generic website builders — Squarespace, Wix, WordPress — were not designed to solve this problem. They can be made to work, but at significant cost and complexity.
The questions that quickly become difficult on a generic website builder:
- How do you give each artist their own page with their own visual identity while maintaining a coherent agency brand?
- How do you keep individual artist pages updated as they add new releases, events, and press?
- How do you manage booking enquiries for multiple artists from one central inbox?
- How do you onboard a new artist quickly without a developer?
- How do you share a contract template across all your artists without rebuilding it for each one?
bass.fan for Music Agencies
bass.fan has a dedicated agency account type that solves the multi-artist management problem directly. An agency account gives you:
Agency dashboard and roster management
A central dashboard where you see and manage your entire roster. Add signed artists (who create their own bass.fan profiles and link to your agency) or manage profiles on behalf of artists who prefer a fully managed service.
Central booking inbox
Every booking enquiry submitted through any artist's profile routes into your central inbox. Assign enquiries to team members, respond with contracts, and track the full booking workflow from one place.
Contract templates across your roster
Build contract templates at the agency level and apply them across all your artists. When a new artist signs, they have access to your standard contract template immediately.
Roster page on your agency profile
Your agency profile includes a public roster page that displays all your artists with search and filtering. Promoters can browse your roster and click through to any individual artist's full profile.
Import external artists
You can import artists who are already on bass.fan into your roster display (with their consent) — no duplication of effort needed.
Platform Options for Music Agencies
The only platform with native multi-artist management, booking, contracts, and press kit tools for agencies.
Pros
- Agency account type designed specifically for booking agencies
- Central booking inbox across entire roster
- Each artist gets their own branded profile page
- Contract templates at agency level, available to all artists
- Public roster page with browsing and filtering
- Booking workflow from enquiry to paid deposit for every artist
- Set up a new artist profile in minutes, not days
Cons
- Focused on music industry — not for non-music agencies
Beautiful bespoke websites — but you're building everything from scratch.
Pros
- Excellent template quality for bespoke agency brand pages
- Good for agencies that want a premium front-facing website
- Strong SEO tools
Cons
- No multi-artist management capability
- No booking system — you'll need third-party tools
- No contract or rider management
- Each artist page is a manual build — scaling to 20 artists takes proportionally 20x the work
- Significant ongoing maintenance cost
The Agency Brand vs. Artist Brand Problem
One of the hardest design challenges for a music agency website is balancing the agency's brand identity with the individual identities of the artists it represents. Too much agency brand and every artist page looks the same. Too little and the website looks like a disconnected collection of unrelated profiles.
bass.fan handles this by giving the agency its own branded profile page — with agency bio, values, and roster overview — while allowing each individual artist profile to have its own visual identity, background, font, and colour palette. The relationship between the agency and each artist is made clear through navigation and roster links, without forcing visual uniformity.
What About Custom Agency Websites?
Custom-built agency websites, designed and developed by a specialist agency or freelance team, can be exceptional. A well-designed bespoke site communicates scale and investment. The realistic costs, however, are significant:
- Design and development cost: £5,000–£30,000+ for a quality custom music agency site
- Ongoing CMS updates and maintenance: £500–£2,000/year minimum
- Adding new artist profiles: typically requires a developer or a long CMS learning curve
- No booking management, contract tools, or rider infrastructure built in
- No central booking inbox — enquiries come in via contact forms or email and are managed manually
Getting Started: Setting Up Your Agency on bass.fan
- Create an agency account on bass.fan and claim your agency URL (agencyname.bass.fan)
- Complete your agency profile: bio, logo, specialisms, and markets you operate in
- Add your first artist profiles — either invite artists to create their own accounts linked to your agency, or create managed profiles on their behalf
- Set up contract templates for your standard artist agreements
- Configure the central booking inbox with routing rules for different artists or markets
- Build the public roster page and enable browsing/filtering
- Add press kit materials for each artist
- Add initial booking availability and pricing information per artist
- Stripe — Connect via bass.fan to take deposits and payments across your entire roster
- Spotify — Ensure every artist on your roster has a verified Spotify for Artists profile
- SoundCloud — The key discovery platform for electronic music — verify all artist profiles
- Beatport — Electronic music credibility — ensure releases are on Beatport via a distributor
Frequently Asked Questions
What should a music booking agency website include?
Your agency website needs: a roster page with each artist's profile (photo, genre, booking contact), a clear booking enquiry process, your agency bio and credentials, and ideally a news or recent bookings section. bass.fan's agency accounts let you manage all your artists from one dashboard, with each artist having their own professional profile page.
How do I list my artists on an agency website?
On bass.fan, agency accounts can add artists to their roster — either by linking existing bass.fan artist accounts (with the artist's consent) or by creating managed profiles for artists you represent. Each artist gets their own full profile with music widgets, events, booking form, and press kit. The agency dashboard gives you a central view across all artists.
Can multiple people manage an agency profile on bass.fan?
bass.fan supports multi-user access for agency and manager accounts. Team members can be added with appropriate permissions — useful for agencies where different staff manage different artists or handle bookings vs. admin tasks.
Do I need a separate website for each artist I manage?
Not on bass.fan. Each artist has their own individual profile page (bass.fan/artistname) with full customisation. The agency's own page (bass.fan/agencyname) shows the full roster. There's no need to build and maintain separate websites for each artist — everything lives in one platform.
How do booking agencies handle enquiries on bass.fan?
Enquiries submitted through any artist's booking form land in the agency's central booking inbox. You can see all enquiries across your entire roster in one view, respond from the platform, generate contracts, and manage the full booking workflow. No more managing bookings across separate email threads for each artist.
What's the difference between an agency account and an individual DJ account?
Individual DJ accounts are focused on one artist's profile and bookings. Agency accounts can manage multiple artists, have a shared booking inbox across the roster, and display a roster page showing all represented artists. Agents and managers can also manage an individual artist's profile directly if granted access.
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