Event Marketing
25 Event SMS Templates for Club Nights, Festivals and Ticket Campaigns
Adaptable SMS examples for announcements, early birds, payday, low-ticket warnings, event-day information, cancellations, and post-event follow-up.
By Sophie · · 12 min read
A useful event text does not need clever wordplay. It needs to tell the right audience what is happening, why it matters now, and what to do next. The templates below are starting points: replace every bracketed field, check consent, add the correct opt-out instruction, and preview the rendered segment count before sending.
Event announcement templates
- Simple launch: {{firstName}}, [Event] is back at [Venue] on [Date]. [Headliner] + [Support]. Tickets: [link]. [Promoter]. Opt out: [instruction]
- Secret location: [Event] returns on [Date]. Lineup announced now; location sent to ticket holders. Join us: [link]. [Promoter]. Opt out: [instruction]
- Festival stage: We’re bringing [Stage/Brand] to [Festival] on [Date] with [Artists]. See the full programme: [link]. Opt out: [instruction]
Early-bird and price-change templates
- Deadline: Early birds for [Event] end tonight at [Time]. Next release costs [Price]. Book: [link]. [Promoter]. Opt out: [instruction]
- Allocation: Fewer than [Number] early-bird tickets remain for [Event]. If you’re coming, this is the lowest current price: [link]. Opt out: [instruction]
- Weekend reminder: Weekend plan sorted? [Artist] plays [Venue] on [Date]. Current ticket release: [link]. [Promoter]. Opt out: [instruction]
Payday campaign templates
- Direct: Payday tickets for [Event] are live. [Headliner], [Venue], [Date]. Get yours: [link]. [Promoter]. Opt out: [instruction]
- Group angle: Planning [Month] with your group? [Event] lands on [Date]. Send them this: [link]. [Promoter]. Opt out: [instruction]
- Multi-event: Choose your next night: [Event A/date], [Event B/date], [Event C/date]. Full calendar: [link]. Opt out: [instruction]
Lineup and venue reveal templates
- Headliner reveal: Just announced: [Artist] headlines [Event] at [Venue]. [Date], [City]. Tickets: [link]. Opt out: [instruction]
- Full lineup: The full [Event] lineup is here: [Artists]. See running order and tickets: [link]. [Promoter]. Opt out: [instruction]
- Venue reveal: [Event] is taking over [Venue] on [Date]. [Useful venue detail]. Tickets/info: [link]. Opt out: [instruction]
Final-week ticket templates
- One week: One week until [Event]: [Headliner] at [Venue]. Current tickets: [link]. [Promoter]. Opt out: [instruction]
- Final release: Final-release tickets are now live for [Event] this [Day]. Book here: [link]. Opt out: [instruction]
- Real low-ticket warning: [Number] tickets remain for [Event] on [Date]. Once they’re gone, there is no door allocation: [link]. Opt out: [instruction]
Event-day information templates
- Doors and last entry: Tonight: [Event] at [Venue]. Doors [Time], last entry [Time]. Ticket and travel info: [link].
- Set times: Set times for [Event] are live. Screenshot or bookmark them here: [link]. Doors [Time]. See you inside.
- Transport: Important travel update for [Event]: [Short factual update]. Full details: [link].
- Weather: [Event] goes ahead today. Bring [specific item] and read the latest site information: [link].
Changes, postponements and cancellations
- Time change: Update for [Event]: doors now open at [New time]. Your ticket remains valid. Details: [link].
- Venue change: [Event] has moved to [New venue, address]. Date and tickets remain unchanged. Full update: [link].
- Postponed: [Event] on [Old date] is postponed to [New date]. Tickets remain valid; options and details: [link].
- Cancelled: [Event] on [Date] is cancelled. Refund information and support: [link]. We’re sorry for the disruption.
Post-event templates
- Thank you: Thank you for joining us at [Event]. Photos and the next date are here: [link]. [Promoter]. Opt out: [instruction]
- Feedback: How was [Event]? Share a 60-second response and help shape the next one: [link]. Opt out: [instruction]
- Next event: If you enjoyed [Event], we’re back on [Date] with [Artist]. Priority tickets: [link]. Opt out: [instruction]
How to adapt these templates in BassFan
- Use supported personalisation tokens only where the saved contact data is reliable.
- Keep the sender name recognisable and use an approved sender.
- Paste the complete event or ticket URL and test it on mobile.
- Generate the server preview to see each rendered segment count and exact credits.
- Remove contacts without confirmed consent before sending.
- Save email for richer artwork and lineup detail, then use SMS for the decisive action.
For the complete workflow, read How to Send Event SMS and Email Campaigns with BassFan.
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